Brave Browser Advertising Testing Program Revealed

Brave Software has started its ad testing program. The firm has published Brave Browser, an open-source web browser featuring additional privacy that is an integrated ad blocker and cryptocurrency (Basic Attention Token (BAT)). The company will share 70 percent of the advertising revenue with participants in the BAT.

Brave Browser 

Brave Browser Comments Testing Advertising Program

Brave Software has begun evaluating its browser advertising initiatives. When the browser is fully launched, its users must choose whether they want to block ads or view them and earn the browser's inbuilt Virtual Currency Basic Attention Token (BAT). Cryptocurrency is an Ethereum-based utility token, which according to Besiktiontokan.org can also facilitate transactions between advertisers and publishers.

How browser works

Brave Browser is a product of Brave Software; A company started in 2015 by Brendan Eich and Brian Body. The two founders have extensive knowledge and experience in developing browsers. Prior to this, Eich worked with Mozilla as architect and CTO. On the other hand, Bondi Khan was a software developer lead at the academy.

The company claims that the Brave browser comes with enhanced privacy features and higher browsing speed. Brave Software says that the inbuilt adblocker of the browser reduces bandwidth expenses, allowing it to double the speed of other browsers on personal computers and up to eight times the speed of other browsers on mobile phones. The browser works based on the novel idea of ​​blocking advertisements and trackers tracking your movements on the Internet. The browser is downloaded as it eliminates the need to download and install ad blockers. The app uses a new way of advertising that relies on device-based tracking and intermediates that connect advertisers and users.

The Brave Ads Testing Program will show how online advertisements can be

Efficiently exposed. Brave Browser validates and distributes advertisements eliminating the need for such devices to perform these advertisements. The browser has been praised by many users, especially because of its speed. Most users have stated that the browser is faster than Chrome and Firefox.

Brave Browser to Share 70 Percent of Revenue with Participants

The firm's advertising program will allow users to view multiple "relevant ads" in a day. Browser users will be rewarded with bat tokens for viewing ads. The company will then share the benefit of 70 with users who agree to watch the ads.

However, this program is not ideal for those who try to get the full privacy benefits associated with the browser. This is because the browser will collect users' browsing history for analysis. There are fears that the move will discourage many from participating in this important trial.

In April this year, Brave Software announced a partnership agreement with the Dow Jones Media Group. Under the agreement, some of the browser downloaders use Dow Jones' premium content. Dow Jones Media Group Senior Vice President, Daniel Bernard described the partnership as an exciting and innovative move. He said the partnership would allow the media company to try new and emerging technologies in an effort to enhance the customer experience.